Awards & Rewards 

WHO SAID NOBODY READS JUNK MAIL ANY MORE?

“It’s like time out for me. I’ll sit down for 15 minutes on the weekend going through all my junk mail … especially the Bunnings catalogue! I absolutely love it! I’m a direct mail junkie. TV ads don’t work for me. Direct mail gets me every time!”

-        MURRAY WILTON,
On-Air Presenter, “The Good Life”,
Radio 2GB (AM 873) Weekday Evenings

To discuss your own, sophisticated direct marketing campaign, call

the media director at St. George Marketing & Public Relations on
0450 187 838 or complete our needs analysis survey online at:

www.stgmpr.com.au and click into the “About You” web page. 

DIRECT RESPONSE ADVERTISING

'Whilst we would love to do a million dollar TVC campaign for you, if ever warranted, there’s really not much point if all it achieves is ... winning a quickly forgotten creative award or two, without selling one extra product.' 

- Reagan Murphy, Media Director, St George Marketing & PR (www.stgmpr.com.au). To arrange an on-air interview: 0450 187 838

ADVERTISING
AWARDS DON'T
MEAN PROFITS!

DIRECT response advertising – the great grandson of direct mail – is one of the best and fastest ways to generate an immediate response from your target market. Compared to TOMA (top of mind awareness) and brand name-only (BNO) image advertising, direct response advertising is all about cutting to the chase.

It has absolutely nothing to do with pony-tailed, black T-shirted, ad agency creatives winning Golden Lion awards at Cannes. But it has everything to do with selling product … and lots of it! At St George Marketing & Public Relations, if all you want to do is “flog product” and a simple, unvarnished TVC is all you really need, then we’ll recommend a refreshingly low budget solution-sell. Whilst we would love to do a million dollar TVC campaign for you, if it was ever warranted, there’s really not much point if all it achieves is giving you a nice warm and fuzzy feeling down one leg and wins a quickly forgotten creative award or two, without selling one extra product (although with us, you’d most likely triple your usual agency’s stale sales).

It has been our 25 years experience that, in most cases in-depth research into campaign effectiveness (whether clever ads translate to proportionately bigger sales spikes) shows a huge number of these million dollar campaigns barely break even. Not so with the ad agency’s high-fiving creative team who have probably added a few more zeros to your billings invoice down at Otto’s over a seafood platter and their third bottle of Lindeman’s Chardonnay (which, by the way, you’re paying for).

Along with the newly laid marble in the agency’s foyer … the imported mahogany reception-counter and did you see those two original Brett Whiteley’s getting hung last week? Did they thank you for paying for those, too? You probably enjoyed the $58 bocce set they sent you for Christmas (for the multi-million dollar campaigns you pumped through them last year alone).

This is why honest, hard working small business owners in Southern Sydney are making the switch to St George Marketing & Public Relations for ALL their advertising and PR needs. They can no longer afford to focus on status and prestige to impress people they haven’t even met yet at the expense of a lost focus on the basics, selling a stack more widgets.

Our direct advertising experts offer outstanding marketing services that deliver an ad response fast, before the advertiser finds that too much money is going out and not enough coming in. This, we believe, is the basis for most response-related concerns, as well as concerns about media costs. This results in advertisers gravitating to less expensive (and less effective) competitive print advertising media or even TV, radio or internet marketing.

Smart direct response advertising results involves quickly grabbing and keeping the attention of the target consumer – even those who already know where they're going – then holding their interest, convincing them to read on (with compelling long copy) and buy your products and services immediately. It’s time to do ‘a Peter Finch’ (in the movie Network) and stick your head out the window and yell: “I’m mad as hell and I’m not gonna take it any more!”

Then call St George Marketing & PR (0450 187 838) or e-mail: stgmpr@yahoo.com.au (online: www.stgmpr.com.au)

STGMPR FOUNDER'S CHOICE AWARDS 

Early Bird Nominations
for the Inaugural
2008-2009 GOLDEN DRAGON 

Best Radio Campaign of the Year 2008/2009

Best Press Campaign of the Year 2008/2009

Best Outdoor Campaign of the Year 2008/2009